Marketing My Content Marketing with Content

Giggle.

I’ve spent 10+ years teaching myself the art of writing simply. I do that effortfully. My mantra is:

one.

I continually research and adapt. I feel confident that handed any client I can make a difference.

Getting heads down in the work for the last year, it feels like time to come up for some air. And share what I’ve learned. I’m all kinds of jaded by what I see passing for expert knowledge. Only make sense to add to the noise and see if I come out on the right side of things.

Looking forward to where this plan takes us.

The Process of Letting Go

image

 

I wrote a post all the way back in 2009 that still serves me. And the life changing yoga teachings remind me about it over and over. People and places and life can get in a rut and if you fall in the rut, you encourage the rut to continue. What you allow will continue. So LET GO.

People that were causing me pain, even if they didn’t know it, got let go. And I got lighter.

Sadness and pain and suffering can have a minute, but it has to let go. You have to let it. You can’t be angry with something you’re allowing. Don’t allow pain. Don’t allow bad behavior, yours or anyone else’s.

Another stunner of a read on the subject here.

 

The Life of a CopyCat

It pained me to look to the right and see that from 2006 to 2011 I lived here. Part time, but a lot of the time. I had a passion for sharing my words. For fun, I enjoyed it. It gave me joy.

My 2013 summary was a minute long. Four posts. Blogging about skiing even slowed. That was my JAM. And I blew it. No wonder mommy blogs are better, I got a job and had no more time for my PASSION.

yes this

 

I went skiing yesterday and my joy was back. I got through the hard stuff in my life and my joy was back. I was honest and hard on someone that disappointed me and my joy was back. I wrote. And wow was my joy back.

I’m really a copyCat. It’s funny, being a Cat and all. It fits me so well.

I read things like this.

I read and read and read and present and past tense read/read like mad, voraciously. Then I adapt and copy. I try to tell everyone on social that you can be as good as who you like. Is that copying? To emulate?

I have gotten ahead of anything I imagined and fast, because I have answers. Because I read them.

Back to the reading and the writing. And the joy.

How To Succeed On Twitter

…without really trying.

I’m not patient. I have a killer eyeroll some people hate. I’m snarky about those that don’t use common sense. So it pains me to have a new job where I’m given money to create content on the internet. Well, no, I like the creating part. The curating and reading and sharing gets to me. I sift through internet noise all day looking for quality to share. Hopefully soon I’ll weed out the junk. There’s so much junk.

If you are new to social media…you are so late to the party you are on clean up crew and the cool kids are smirking at you – so you better at least be wearing something blingy. But, you’ll find so many lists telling you that you need an app, or their help, or 34838677087346 best practices they’ve outlined in an infographic that they’ll send to your email.

Don’t listen.

I mean, if you suck, you suck. No app can help. So DON’T SUCK.

  •  Spell shit right.
    • Your grammar and spelling will be judged. Cut and paste in to something that has spell check. Reread. Take a breath. Social media flies by and gives you the impression people are out there WONDERING WHY YOU HAVEN’T POSTED YET. They’re not. It’s ok. Take the time to get it right.
  • Swear if you want.
    • The real point is be yourself. If I can’t get a sense of YOUness, I’m not interested. The most successful people online – you feel like you KNOW them. Whether that’s swearing or running around in short shorts taking booty pics, or talking about church, just DO you. Be authentic, not what you think people want to see. That never works.
  • Ignore all those ‘best practice’ ideas.
    • No one knows your business or goals like you. I see the irony of making a list telling you to ignore lists, but the real takeaway should be that a process of elimination will tell you what works for your audience. Maybe some nerds talking about gardening really want a pic of your flowers. Every. Single. Day.
  • Thank people.
    • Being nice and noticing other people will get you farther than cramming your crap down their throats and wondering why they don’t respond. A little effort goes a long way. My favorite group of people online are massage therapist friends of a girl I went to school with. Because they support each other and make the effort to share successes. It’s kinda the point.
How to respond to social media tips.

How to respond to social media tips.

Well, other than mine of course.

 

What do you think? Agree? Disagree? What else would you add that you are sick of seeing/hearing/being told?

Don’t Forget

It’s been a wild half year. I joke that hitting the BIG 3-ohh has added to my wisdom and brilliance, but let’s be real. I feel like the same nervous awkward chick I’ve been since college.

I will run around trying new things, but I’m constantly worried if I’m successful enough. I write articles I stay up at night fearing people will hate, and I get stressed if my Mom doesn’t call every day. I’m always meeting new people and worrying if they like me, wondering if I said the right/wrong thing, hoping everyone got my Twitter jokes.

Trying to be a grown up is silly. So I’m working on just being. And being awesome.

Being “yourself” is a funny concept. Accepting that I probably think about it more than maybe anyone else is part of the reality, I guess. How much do you wonder about what others think? Does your own voice get lost in people pleasing? Trying to be something you aren’t? It might distract you FROM AWESOME.

Whether you are the highest form of “got your self figured out” or are just gazing at the path to an end goal, Don’t Forget to be Awesome.

Sometimes I like Pinterest. And I like short, sweet inspiring quotes. Two things I might have just lost some of you admitting. But every once it a while, I find it totally uplifting to read some of these quotes I’ve bookmarked. It’s a good reminder – we are all on a journey. They are all different, but all intertwined. While you are figuring you out, don’t forget to be awesome.

Things You Should Know Before You Date A Writer

This article is on point. Writers sometimes have a hard time saying “I’m a writer”. After reading this list, I know that’s exactly what I am. Dramatic, operating in hyperbole, stressed, maybe completely a little unbalanced, and nope – not cool at all. Although I’m not in the dating game – I think this list really can help anyone understand me better. Love that now that someone else has explained my reality, I can stop apologizing for it.

Reblogged from Thought Catalog:

The whole professional writer thing is the only game I have. To an unsuspecting potential mate, I’m just like every other unremarkable femme with long dark hair and glasses in the bar. But when they ask me what I do with my time and I reply with, “I’m a writer, editor, poetess and photojournalist, who runs one of the top 100 LGBT blogs in the world,” they melt.

I understand wanting to f-ck a writer. Or date one. I can’t blame you. We’re alluring. We’re elusive. We’re romantic. We’re witty. But you really need to know what you’re getting into.

We have no money.

We writers pour our hearts into soul-sucking work for next to nothing. That means we’re always going Dutch.

We can’t help it.

I’ve always been a storyteller. As a child, I wrote plays for each holiday and made my sister act them out with me, each year dusting off the script from the year before and editing it to perfection. My sister and I also played radio, putting on flamboyant personalities, coming up with catchphrases and interviewing each other on a tape recorder in between taping songs off the radio. I even created a family newspaper when my parents bought a computer, toying with fonts and adding photos to my stories, forcing my mom and dad to write me letters to the editor. I’ve always had a compulsion for communication. I just can’t turn it off.

Sometimes I have a flash of inspiration and I have to handle it then and there.

I’ll apologize now for flaking on you or for taking a break from whatever we’re doing to jot some stuff down. (See the above note about not being able to help it.) If I’m in the mood to write, I have to take advantage of it, especially when I force myself to write for pay all the time. Hell, I wrote one of my best poems half drunk waiting on the train while fumbling to roll a cigarette in anger. You just never know when it’ll strike.

You’ll probably see yourself reflected in the work.

If you’re dating a writer and they don’t write about you — whether it’s good or bad — then they don’t love you. They just don’t. Writers fall in love with the people we find inspiring. If you don’t set my pen on fire, how are you going to set my bed on fire?

You can find out more than you’ve ever wanted to know about us on the Internet.

Seriously. Google me.

Writers are dramatic and often gossipy.

No matter what type of writer someone is, we all love hearing other people’s stories and we all love telling them. We’re also prone to dramatic episodes and operate in hyperbole. We’ll never admit how dramatic we are, but expect nothing less than improbable plot twists and extreme character development when recounting our trips to the grocery store.

Writers are crazy.

And I don’t mean crazy in the way people throw the word at anyone we disagree with, I actually mean insane. We’re often misunderstood and deeply troubled. We have to be at least a little bit mentally unstable, or we wouldn’t be any good at what we do. Really, who wants to read something a boring sane person wrote, anyway? Not me.

We’re actually not cool at all.

I know, it may seem cool to earn money from writing, but it’s not. It’s just what we do. I do not lead a glamorous life. Writing is mentally taxing labor — albeit conducted while in sweatpants on my couch and surrounded by cats — but labor just the same. And we almost never see the sun. Seriously. Take us on a midday stroll or something. We probably need a break from staring at those two paragraphs we were working on all morning.

All writers need a good editor, but that editor is probably not you.

We may ask for your opinion on our work, but unless you’ve won a Pulitzer or something, we’re gonna get pissed if you’re critical of our lifeblood. This works in reverse, too. I’ve had lovers ask me to review their work, only to balk when I rip it to shreds. What did you expect? People pay me to edit their work. If you don’t actually want my professional opinion, don’t ask for it.

Writers are pompous assholes who drink. A lot.

Mainly whiskey. Lots and lots of whiskey. In fact, most of us should just be paid in whiskey. I could just cut out the middleman, be it the bartender who has memorized my order or the guy who knows my name at the liquor store around the corner.

We keep irregular schedules at best.

One day Ill have three 1,000-word pieces due and a feature to fact check that I’ll work on until 4 a.m., and the next day I’ll start drinking with friends at 3 p.m. in a park. Just because I don’t have a job I go to, doesn’t mean I’m not busy. TC mark

Freakish Success…Someday

I am afraid. And writing isn’t my job. But still I tried to show up ‘to my job’ as a writer. I rewrote my novel, the one that was more of a young girl dream, that I keep trying to make work. I am hoping that maybe I didn’t win the most recent book-publishing contest thingy I entered because it was someone else’s time.

Everything is so good for me these days I get afraid the bottom might fall out and I might lose an arm in my sleep. So it’s only fair to have one little thing that isn’t the way I want. I’m not a published author.

Mostly what’s holding me back is being so terrified of the world. Exposing my emotions about skiing for skiutah.com was harder than I ever imagined – people write shitty comments on blog posts on the internet. That’s lame. It makes me sad. Imagine if I self publish, and then people make mean comments on an even bigger forum, like amazon.com. Yikes.

I loved this TEDtalk Snippy sent me. Well, I only watched it a day later because I was bored. But THEN I loved it. I only didn’t like the lady because I was convinced Eat, Pray, Love was the book Snippy was meant to write, and that she would have killed it.

But, she’s a smart lady. Even if you aren’t a writer, listen to her thoughts. Some people are more creative than others, but I believe we all have a gift of something other than being good at a job, that we are meant to share.

It tells me that the fear and things I feel are real and normal. And I am creative. There will be people that never get that or think it’s worth it, but I can’t let THEM be the reason I don’t do something great.

Make It Count

Do you remember your first blog post? Here at somegosoftly I have archives and can find it real quick. It’s awkward.

What about your first myspace update?

First tweet?

First Facebook update?

Most of you might have said something less than memorable. Maybe, “I’m here!”

Or, “What is this all about?”

And now we’re getting Google+.

It’s yet ANOTHER chance for you to get out in the world of social media and say something.

There are tons of jokes in the other mediums suggesting people are already struggling with making that first step into the ocean of this new forum resonate.

So, what is it going to be? You get yet another chance to start fresh, create a space, have a voice.

How do you proceed?

While we aren’t exactly taking the first steps on the moon with this or anything, it is fun to know that you could be the beginning and success of something new, of finding a new way. I’m always jealous when I see the creative side of a new idea, and wish I’d thought of it first. I can’t wait to see what people come up with for Google+.

Shorter And Sweeter?

I loved this copyblogger article that reminds you how much you need to pay attention to detail and make a dramatic statement to make someone care about you.

How about instead of blogging every day – which used to be a litmus test for success – if you can’t do that, you just do something great once in a while? No one really sticks to the daily method if they are awesome – there is just too much going on in life to find the time, if this isn’t your full-time thing. Right?

I tried Friday Fives for two years, Whatever Wednesday ONCE, and tried all this other garbage to reignite the flames here – a new hobby (the cooking crap), teaching about what I know (the yoga crap), the laziest method ever (camera phone photo crap). It’s not working. I just have to do what I best. Stop by when I need to share!

Last weekend in Vegas, in fact, it was SO awesome I couldn’t even concentrate on looking at my phone to tweet something about how awesome it was. I was too busy loving the moment to get away from it to get online. And it felt good. I felt that way at SXSW too. I wanted to be the guy NOT needing to look at his phone. And I felt like I kept it check. And all my friends did too.

Oh, here’s the article for you to check out.

http://www.copyblogger.com/impress-instantly/

This leads me to wonder if I should try Tumblr – any thoughts? Lately I’m thinking more along the lines of in response to other sites and articles, so it’d be great to just put up a link and my quick thoughts on it.

This space shouldn’t be a burden to bear, so maybe I need to down size. Is that what a move from this blog to Tumblr would be?

And in closing, a picture of all my friends in moustaches:

Write What You Know

The beginning of somegosoftly was all about how everyone had a blog. So I wanted one. I wasn’t the first on myspace, blogger, facebook, or twitter, but I wasn’t the last. I was super curious about social media and what it would do, where it would go.

I dropped blogger immediately, thinking it was rather hokey looking. This wordpress site is completely free, and it offers a lot, but there are also things I can’t do. Like get rich. But come on. That’s unrealistic. I wanted to journal and share not because of some unique perspective, but just because the only way to get better at writing is to write.

Writers write.

So my struggle after a funny video was my blogging over at Ski Utah. I COULD just journal, but I wanted it to be much more than that. I wanted what Copyblogger says to gain: followers (and comments!!). Using a call to action. A great headline. Great content.

It was harder than I ever imagined. I run around telling people to check out the site, and try to provide value. My gimmicky video to win aside, I am a huge defender of Utah, skiing, and trying it if you never have.

I want people that don’t have Utah or skiing on their radar to visit/even move here and fall in love.

I want to be the reason for that.

My argument was that there are 10% phenomenal skiers, 10% beginners, and everyone else is somewhere in the middle.

I wanted to reach out and connect with those people in the middle, and I gained a platform to do so. And then the work was hard.

What to you blog to get people’s attention?

I tried to educate as someone learning everything for the first time. About gear, about the resorts.

I hit a wall when I started skiing.

That might not make sense, but the truth is good writing takes so much time.

Learning how to REALLY ski took up so much of my time, every day. Then you get home, put on sweats and turn into a zombie. Until last month, when I was finally good to ski all morning, and then go workout, work, do whatever after. No tiredness. Then I hurt my foot, and that slowed me down. I got a little depressed. I realized it is a PAIN to try and take pictures, and film on the mountain. I just wanted to ski.

I learned what I know about skiing, and what I’ll never understand. I hate making videos while skiing. You miss a lot of skiing. So despite labeling myself the wordy one, well, that’s what I am. Gotta do what I know how to do!

The good news- to me-  is I’m back to writing and have posts outlined  for over the summer and into the next ski season that I can be really proud of. It just took time. I’m so grateful for this opportunity and hope to bring my love of skiing to more and more people. With exceptional content!