When I first heard that Snowbird was talking about adding a coaster, I thought it was an April Fools joke, in January. I’m sure PCMR would tell me that they roll in dough with people who don’t ski lining up to take a ride or throw their kids on the thing, so that’s nice and all.
I took some of my visiting family once and felt like a fool, like a caught-up-in-a-gimmick silly. That’s not what the mountain is there for. I want you to make money in the summer. On renting downhill mountain bikes and hiking gear and GOOD FOOD. Just my opinion. Not to mention it was a short ride. And an expensive one.
So then Snowbird wants one.
To me Snowbird is Utah’s most challenging “in your face get down this hill I dare you” resort.
So maybe, if I was the marketing genius that worked there, I say “let’s get people all worked up about a coaster we don’t even WANT”. Because it’s silly.
THEN I come up with this:
Heck yes. Make the resort bigger. Get some new lifts. Change the resort, keep up with the ever-changing and competitive ski market of other states. Of other resorts like the Canyons. Right?
My fingers are beyond crossed that this works out.
Go Utah, go Snowbird! Even if they still want the coaster.
Updated to add a link to the Mountain Enthusiast view.
And some forums debating the issue: