One of the things MK and I thought would be So! Super! Fun! when we moved here was when we heard that Santas Ski Free. It’s a certain day at a certain resort – we heard it over and over “Santas Ski Free!”. So, let’s do it! Awesome!
Thankfully I have a smart husband. And he looked it up. And it’s not “Santas Ski Free”. It’s “A determined few will ski free”.
I guess that’s fair. Lift tickets are $ most likely because ski resorts are big and expensive. Right?
But if the truth is that THE FIRST FIFTY SANTAS TO SHOW UP ski free, tell us that. And tell everyone that is doing the telling to make sure. It’s pretty bad advertising to advertise something that isn’t.
That was three years ago. This resort is being VIOLENTLY ATTACKED in social media and almost every other which way possible for pushing back their opening date this season. I mean, it’s NASTY. I thought that working for PR/social media would be a fun job, but not so much when something goes wrong. Yikes.
So there’s that already. You should be extra careful. When MK and I heard it the first time, we were all excited. A million Santa suits would be too cool. But 50? Bah. Hardly worth a photo when you consider how big a resort is and how few people that is.
But to make the same mistake three years running? Or to be a site, or Twitter account, or even PERSON that thinks they are a big deal in social media in this town, and to send the WRONG message? It’s not going to get ME this time, or ever, but man, even in 140 characters, get the details right. Add a link.
Say “Dress like Santa. Show up early, you might ski free!” That was easy.
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